BUSINESS INCENSE in homeland

DAYU with incense

I. Starting From Imitating.

Townspeople have to be creative in order to make ends meet, if not creative then will be unemployed and the poor. This principle of Dra. Ida Ayu Armapurnawati (44), graduate education Jembrana birth, who lived in the area Monang-Maning Denpasar. Dayu, so called, have experienced economic crisis in the family. Husband's income as a traveling salesman of daily consumer goods is very mediocre. These conditions encourage Dayu to find a solution.

He saw no one who sold her goods are in demand, namely incense. From this came the idea of ​​making incense for sale by the husband. Techniques make incense was didalaminya with her husband until finally able to make incense with qualities similar to the production plant. Mimic the results of this product was sold. Of events in 2002 that, Dayu believe this effort will go forward as incense has become a community needs.

II. Developing Enterprises

Managing the business was very complicated, therefore Dayu wants to increase its ability to entrepreneurship. 2007 Dayu follow the activities of the Youth Self Employment Professionals (TKPMP) Office of Manpower, Transmigration and Population Bali Province. This activity is to educate participants to be able to entrepreneurship.

To develop a business that has been initiated by Dayu with her husband, the government when it gives aid business facilities worth Rp. 2.5 million. This incense businesses began to increase gradually, both the amount of production, turnover and local marketing. The husband also ceased trading so that more serious mobile business incense. Their struggle was not in vain. Incense branded "Light of the Gods" has now penetrated Bali, Lombok, Sulawesi and Lampung.

Household enterprises belonging to the informal sector enterprises to absorb labor from surrounding neighbors who need a job or extra income. About 10 people work to wrap incense neighbor is the wage of Rp. 300, - / wrap. Production of micro-enterprises is about 500 packs / day. Occupational wrap incense in their own homes or in the homes Dayu. Packaging incense at home Dayu only take place in the afternoon, because the mornings are used for dyeing with the fragrance of incense and a certain color. Dayu pay wages wrapping around Rp. 4 million / month.

At first Dayu make incense from the initial process, from preparing the stalk incense (stick), mixing the raw materials, and so on. This process turned out to be uneconomical and disrupt hygiene / health environment because Dayu live in a densely populated neighborhood. And production strategy changed by buying incense half finished, both production overseas (China or Taiwan) and domestic (East Java and Bali).

The production process begins with the aroma of incense specific dyeing, drying, packaging and marketing. Type the smell of incense that produced, among others, aroma tulips, lotus, Jempiring, jasmin (jasmine), pudak, japanese, musk, chrysolite, sandalwood, honey, and kresna. Of the various scents, scented incense lotus (lotus) are most in demand.

Dayu realize that the success of a business is determined by the marketing aspect. Therefore, micro entrepreneurs alumnus TKPMP seeks to foster marketing personnel, both in Denpasar and in other areas. In Denpasar, Dayu has two permanent employees as sales force has been reliably judged. Some people who work as civil servants in Denpasar also come to market this incense, of course with a certain reward system. In the area of ​​Bali, about 20 people involved in marketing this incense.

To add to the excitement of the sales force's work, they are allowed to sell incense slightly above the price determined by Dayu. From various areas of marketing, Buleleng and Jembrana is the most many book. Turnover for the two districts is Rp. 15 million per month, while other areas only about Rp. 4 million. Regarding capital, this micro entrepreneurs rely on business loans from Bank Rakyat Indonesia. Use of this credit would have been considered carefully.

III. Problem It's like fertilizer.

Dayu optimistic his business will thrive, even though business problems always occur. Business competition incense incense tight enough because the company very much. Therefore, Dayu was keeping its products with good quality. He realized that maintaining product quality is very important in business. If consumers were disappointed with the quality of the product, then the loss is inevitable. News about the bad quality of the goods very quickly spread.

Deceived or disappointed by consumers or customers, even by his own officers had ever experienced. At one point, the officer believes to hold secret recipe ingredients incense suddenly quit and finally discovered that the effort to establish his own incense. But the incident did not dampen the spirit of entrepreneurship. So do not be too disappointed, he considers the incident as a fertilizer that will make their businesses more fertile. Various problems that happened it makes Dayu matures in entrepreneurship. Increasingly refined marketing techniques and dyeing incense closely guarded recipe.

This micro-entrepreneurs have sought to harmoniously with its surroundings. In addition to the employment of the environment, Dayu always maintain the health and environmental hygiene as suggested by pembinanya. Rubbish is not much because this business does not make incense from the beginning, but only a dye with a particular scent.

IV. Prospects

Dayu believe this incense business prospects will remain bright in the future. For that, he diligently studied the development of incense in order to follow the model of market tastes. Various forms of incense ranging from small to large short length in preparing. Dayu also maintain continuity of availability of raw materials for the sake of the stability of the selling price and profit levels. It is very important to consider the micro entrepreneurs considering the tight competition and price fluctuations.

For business development, Dayu are seeking a broader effort. It is still constrained by the limited ability to invest. Dayu wants to be a great entrepreneur with a lot of manpower in order to diminish unemployment. Therefore, the government still hoped to build their business.