Foresight to see the business opportunities become key to the success of a businessman. It also happens on I Made Dwija Nurjaya. Given the high demand for incense in Bali for religious activities, he pioneered a career in the business of making incense. Now the man who is familiarly called Dwija has successfully become a manufacturer of incense in Bali under the banner of Incense Ayur.
In addition to religious events, artificial Dwija Incense is also suitable for aromatherapy, because homemade incense made from ylang flowers, cinnamon and nutmeg. He sold ranging from incense girder Kangin, incense password when, incense and incense mini hotri JOMBO. Dwija claims, his incense is different from other incense containing potassium and caustic soda. "It is not good for the lungs," Â said Dwija.
Because herbal raw material, he dared to mention good quality homemade incense and safer inhalation. Dwijaya say, almost the same as the homemade incense incense imported from India.
This incense-making business he has pioneered since 2003. Over the years, the business continues to grow. Every day, Dwijaya can produce 20,000 to 25,000 sticks of incense.Incense homemade selling price varies, ranging from Rp 5,000 to Rp 110,000 per pack contains 10 incense.
Men born in Bali 48 years ago this claim, herbal incense spice made from this, until now there is no competitors in Indonesia, especially in Bali. Dwija also did not find it difficult because all the raw materials that he uses spices derived from spices from Indonesia. "Indonesia is rich in spices. No spices should he imports," said the man who graduated from Udayana University's economics department.
Currently, incense incense mainstay Ayur be sold in almost all areas in Bali. In fact, often it is also exporting incense to Malaysia to Vietnam. Not surprisingly, Dwijaya able to reap a turnover of up | USD 200 million in a month. However, if there are special events such as the celebration of a religious ceremony, wares turnover can increase to Rp 250 million per month.
Until this year, Ayurvedic Incense has been able to compete with foreign-made incense.Just so you know, Dwija said, incense imported into Bali can reach 10 tons a day. "Bali Residents should not lose with it," he said.
Therefore, Dwija trying to compete with imported incense to update the packaging to make it more interesting. In carrying out this effort, Dwija assisted by his wife. Then, he began to employ people around her house that no longer have a job.
When starting this business, Dwija only assisted by three employees, with the production of less than 1,000 incense. Currently Dwija has 15 workers in place in Denpasar. Not only that, Diwja also assisted oleha dozens of workers who work in their homes. "The intention of this effort just want to empower and help the economy people around where I live," said the man who currently has two children.
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