Winie Kaori, Business Harum Perfumed Incense

Ni Kadek Wine Kaori Intan Mahkota, SE

THE POWER OF BALINESE WOMAN IN LOCAL INCENSE INDUSTRY

A major decision has been taken by a young mother Ni Kadek Winie Kaori Diamond Crown, SE to establish a business incense Incense then known as Kaori.Breakthroughs and innovations also deliver products Incense Kaori as one calculated in the local incense industry in Bali. One of the unique incense products labeled "dipasupati" became a main attraction, besides its usefulness very positive for the people of Hindu Bali. As with any other business sector, incense business also has its own twists and turns of his journey. Women graduates of the Faculty of Economics, University of Udayana S1 is starting a business from a  home industry  with a scale of zero to finally succeed to fly the  brand  Kaori as incense specialization in Bali.Former Jegeg Bali in 2005 which is now also busy as the Chairman of the Indonesian Business Women Association (IWAPI) is sharing his experience about the business of incense and a variety of hobbies that interest. To Son Adnyana reporters 'Money & I', Kaori was frankly blakkan incense peel out of business and  passion of her in other fields.

How Kaori incense business idea originated? Why Incense?

The business started in 2009. Initially actually came from a small business in the garage of the house. The idea of this incense arise from my hobby like prayer, hahahahaa ...! My experience in my family, perhaps the whole family Hindus in Bali which is often in contact with the religious activities, where incense became one of the infrastructures that must be held. Everywhere that prayer must always take the incense.  Nah  afdol if prayer  not  ngidupin  incense. But then I found the problem, why incense is turned quickly exhausted. From there I wanted to make something different. Completeness of incense in a Hindu worship was important.

How to fall up incense Kaori started this business?

Initially I did not want to procrastinate to make this effort. I was desperate with a capital of 500 thousand dollars, I bought the ingredients to make incense. I did all in my home garage. With a capital of 500 thousand that I could make 850 packs of incense. Yes  no  turnover anyway, because I actually hand them out to people close to home as early promotion. But from the capital of 500 thousand that I had no idea the cost of production, selling price and amount of benefits. This is art to be a businessman, can set their own selling prices. In addition it provides a lot of experience through  trial and error of this kind, made ​​me learn a lot about business.Especially regarding business incense. I watched a lot of the tricks  of marketing products other incense.

So who will encourage the mother to go into business focus incense?

I still often negotiate and ask for opinions with my husband about how if we just incense business. The husband was supportive. Our consideration anyway because of the need and demand for incense in Bali itself can reach tons more. Moreover, in view of the Balinese population of almost 3.5 million people. If one day only one person can use 10 sticks of incense, incense imagine how many tons were imported into Bali. I even saw the phenomenon in many markets incense coming from outside Bali, like incense China, Java and India. It seems strange that we are people of Bali are still dependent on outsiders in producing incense. For me this incense business is not  profit-oriented , so there's still an element  Yadnya  therein. Moreover, the production of this incense can be done in  a handmade , not using the machine.

Could be given a shadow of how the process of making handmade incense?

If done alone it is usually by way of rollers forming incense. Ingredients such as honey and sandalwood material. Now incense that stuff a lot, some  imported , local, special aromatherapy. Well this is where we have to know our product direction where he is going.

The mill where?

Kaori incense factory in Ubud. It's just that there are some in working in Singaraja as in the case of packaging goods. The production process of a case of sorting through the material to be dipped incense in Ubud. If in Denpasar just marketing office alone.

Then how Kaori-incense incense compete with others in Bali?

Well, if I may be honest before product Pasupati Kaori incense, incense we were less competitive with incense-incense on the market. Competitors incense on the market quite a lot. Especially in terms of price we lose competitiveness. In the market many people actually buy incense kilogram let me get a cheap price but they do not know if the fragrant incense that did not last long enough. Producers incense outsmart smart now. There are some of them just squirt incense fragrances in the package only, so impressed fragrant incense.

So Pasupati Kaori that your flagship product? Why can think of to make incense Pasupati?

You can say that. Quite simply, it started from my child's experience. As a child she often cries for no apparent reason. I wish I check him to the doctor, but because there was no sign of pain so I canceled that intention. Ask me by my yoga instructor.He also advised me to turn on the eleven incense sticks in front of the house to the left. I follow his advice. Then he transfer of energy, no more than 15 minutes of my son did not cry anymore. Well then I stripped this, what if there was a similar incident befell other mothers, they definitely confusion. For that I discuss it with my yoga instructors are. What can I make incense that has dipasupati to dispel negative energy.

Dipasupati how it mean?

Pasupati it meant giving magical spells on each incense. Finally, a number of considerations, we were allowed to distribute our product. It turned out pretty decent public response. They also proved itself when turning 11 this Pasupati incense sticks, their children rarely cry again. This incense is able to dispel the negative aura that comes from outside. Simply put, this incense as a means of salvation. Pasupati Kaori incense is also our separate from Kaori incense incense-other and we mark tridatu bracelet.

Are previous Pasupati Incense similar products already exist that produce in the market?

To my knowledge does not. New since Pasupati Kaori incense on the market, there was incense-incense other Pasupati. So we call it so  trendsetter . But while healthy competition, not a problem for us to deal with products similar to incense Pasupati Kaori.

How many employees do you have to produce Incense Kaori?

We utilize the power of mothers in the village of Ubud and Singaraja to assist in the production  of homemade . We were 110 labor involved in this production.

How Kaori incense form of promotion?

We opened an agency in each district in Bali, put an ad on the radio at the same time we made ​​a talk show  that brings yoga practitioners regarding incense Pasupati.  The talk show  is also a powerful way to get closer to our customers. In the  talk  that they can  share  experiences wear Kaori incense. Oh yes, we also had time to hold the event gebrak market, such as market Gianyar, Bangli Kidul Kumbasari to market.Well as we all Kumbasari market, there is a mother who came up to me and give testimony about his experience wearing Kaori incense.

In terms of promotion no trouble?

Initially quite get into trouble, because Kaori also relatively newcomer in the business of incense, so it takes a while for  branding  our product to be known by the public. Need some kind of tricks or special strategies to make them instantly recall Kaori if you want to buy incense Pasupati. Approximately two years was to  branding.

Constraints berbinis incense so far?

So far we are still many obstacles in the procurement of materials production. Mainly local ingredients are very hard to find in the market as one wood sandalwood.Precisely when incense base ingredients such as sawdust and process using the machine, even rarely appears constraints. Oh yes we would like to emphasize that our incense through the existing two production processes are processed machine and handmade . Production of incense is  handmade  with local materials quality so make swell production and sale price will be more expensive.

Is Kaori incense incense-only sold in Bali?

No, we also sell to Java, Lombok, Sumatra, Sulawesi, Lampung and Kalimantan.There has been prepared agents.

Are other unique products issued Kaori?

We also ventured into the world of medicine through Kaori Pasupati water. We cooperate with the company taking Nonmin, where to process pasupatinya done by Kaori. Yes this product is limited. This water can be sprinkled or taken by the person concerned, in order to avoid the disease and other negative aura.

Does your family have a backlight  behind the business? Why you can smitten in lines of business?

I am actually from a family of artists, dancers mother and father of the painter. I was inspired by the spirit of my mother who  single parent , but is able to provide for the family to have a wig business exporters. I also learned a lot of business from my mother. It also makes me aspire to be able to empower a lot of people in my business. But the blaze was initially not going to make any effort. Until finally willing to go to college, I was opening a small business like selling dolls and accessories that targets school children in Ubud. I also made ​​5 accessories shop in Ubud, name Store Love. Until now, even the stores are still in operation.

Is also an artist blood flow in your body?

Yes, I was like dancing and was once a dancer in Ubud. I used to dance in Ubud

How you can still mengeksiskan hobby is dancing amid the busyness as a businessman?

To care for my love of dance with opening a dance studio in Ubud name Studio Yuhura. It was established last October 3, 2011 my husband and I fully support the idea. Only armed with a gong, I was running this dance studio. Until April 2012 and the studio had offered a gig in Malaysia.

You also have Kaori Luxurious boutique business, how can spring into the idea of ​​doing business in the field of fashion?

I also had a hobby ngoleksi bag. Many friends asked where I bought the bags. I also like to make their own fashion design Endek. That's where I got the courage to make this Luxurious boutique Kaori. Here, I also sell shoes, sandals, and various other ladies accessories.

Means you have a hobby shopping too, then?

Duh than make money on  shopping , my mending tube incense to buy raw materials. Hehehe ...!

You tend to like the model of the bag like what? Should branded then?

I actually prefer to buy recycled bags.  Not  lost anyway with the quality of imported and branded handbags.

How to share time with the family?

If the  weekend  , I focus on the family. Do not want to think about work. Yes usually my family and happy to spend a vacation to the village or visit the zoo.

Never have aspirations other than to be entrepreneurs?

Had wanted to be a bank employee. Never my internship at the bank for the task MPA college. But then I changed my mind, was working in a bank is more complicated. Yes I think it is good if you can own entrepreneurship as it is now.

You Jegeg Bali 2005,  m why you are interested in attending the event?

Incidentally while studying at Udayana, I invited a friend to follow the event Jegeg Good. So yes fad wrote participate. The event also provides a lot of insight to be a tourism ambassador Bali. This event provides a lot more motivation and confidence in me. Through Jegeg Bali, I could promote Bali to Thailand. There I saw that Bali really flattered and had a remarkable impression. It's different if we look at it in Bali itself, probably sounded mediocre yes.

Since when you are interested in Yoga?

I've introduced since high school activities Tantra Yoga. Usually after praying, I do yoga for comfort. Currently there are friends who invite me to join yoga and meet specific instructor. At first it was hard to concentrate, but now more able to focus. I do yoga every day, if  not  good  feel  something is missing.